https://howdycraig.com howdycraig Sun, 07 Sep 2025 18:56:46 +0000 https://howdycraig.com en https://howdycraig.com/Home-Page Tue, 03 Dec 2019 16:07:20 +0000 howdycraig https://howdycraig.com/Home-Page <img width="1686" height="804" width_o="1686" height_o="804" data-src="https://freight.cargo.site/t/original/i/2fd356d6ec457469b0c5fa0c3242b02dd489d4ac24e1378d90f93be5d2b11314/headline.png" data-mid="237919149" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/2fd356d6ec457469b0c5fa0c3242b02dd489d4ac24e1378d90f93be5d2b11314/headline.png" /> https://howdycraig.com/Projects Tue, 03 Dec 2019 16:07:21 +0000 howdycraig https://howdycraig.com/Projects https://howdycraig.com/Navigation Tue, 03 Dec 2019 16:07:33 +0000 howdycraig https://howdycraig.com/Navigation TECOVAS PROJECTS INFO https://howdycraig.com/INFO Tue, 03 Dec 2019 16:07:21 +0000 howdycraig https://howdycraig.com/INFO 512.297.3304 craigdenham@gmail.com<img width="1600" height="127" width_o="1600" height_o="127" data-src="https://freight.cargo.site/t/original/i/94235320a01a6822e12dcf0c10a155fb7c7634045ba9425724be0aa78d7747c0/awards1_1600_c.png" data-mid="55940976" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/94235320a01a6822e12dcf0c10a155fb7c7634045ba9425724be0aa78d7747c0/awards1_1600_c.png" /> An award-winning Creative, Art, and Design Director, I bring over 25 years of experience shaping premium brands through storytelling, design, and strategic leadership. For the past 5 years, I’ve led the visual brand evolution at Tecovas—guiding the transformation from a footwear-only company to a complete lifestyle brand, while building and mentoring a team of art directors, designers, and production artists. My expertise spans art direction, photography, integrated campaigns, retail environments, packaging, and digital experiences—all driven by a belief that the most powerful design creates lasting emotional connections with customers. Before Tecovas, I founded and ran a creative studio where I delivered integrated campaigns, commercials, and experiential activations for clients including U.S. Air Force, Harley-Davidson, Fiat, Popeyes, Lone Star Beer, Whole Foods, VRBO, and Dell. For ad agencies, I have developed design systems and integrated campaigns for BMW, Land Rover, Southwest Airlines, Chili’s, Chevrolet, and Sweet Leaf Tea. My work has been recognized nationally and internationally, with honors from Cannes Lions, the Effie Awards, Communication Arts, National ADDYs, and the New York Art Directors Club, as well as screenings at the SXSW Film Festival and features in Art of the Title. My family and I are Austin based, and in my free time I contribute to feature films, with credits listed on IMDB. TECOVAS Senior Director Brand Design CURIOSITY SHOPPE&nbsp; Creative Director, Partner SANDERS WINGO Director of Visual Branding GSD&amp;M Design Director https://howdycraig.com/TECOVAS Sun, 07 Sep 2025 18:56:46 +0000 howdycraig https://howdycraig.com/TECOVAS TECOVASSHAPING A MODERN OMNICHANNEL BRAND THROUGH CREATIVE, DESIGN AND STORYTELLING Building a brand has never been more rewarding. From a DTC footwear startup to a full omni-channel lifestyle brand, for over 5 years I’ve had the privilege of leading this transformation from the inside. Along the way, I’ve managed and mentored Tecovas’ creative group of art directors, designers, and production artists—building a high-performing team while raising the bar on craft and execution. Together, we’ve driven integrated marketing communications across both digital and traditional media: from paid digital campaigns, video production, and photography art direction to national commercials, print, and outdoor advertising. My role has also spanned creative direction for retail environments and visual merchandising—including hands-on design contributions to all 50 Tecovas stores nationwide, from California to New York. I’ve led design on product programs such as graphic tees and headwear, and overseen all packaging, labeling, and trim—touching every visual element. Through this work, I’ve directed the evolution of Tecovas’ visual identity and brand guidelines, ensuring a consistent, premium aesthetic across every channel and customer touchpoint. 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src="https://freight.cargo.site/w/1000/i/3719344f8aa9688c38c6501a3af5c77e49062f05c278f00b259b21292f269db0/Guthrie_Barn_0813.jpg" /> <img width="3333" height="5000" width_o="3333" height_o="5000" data-src="https://freight.cargo.site/t/original/i/faf029027fdd5b9be085e25acd7923fe769606cf3b43d23f8c216798c75de28a/IMG_7679.jpg" data-mid="238083668" border="0" src="https://freight.cargo.site/w/1000/i/faf029027fdd5b9be085e25acd7923fe769606cf3b43d23f8c216798c75de28a/IMG_7679.jpg" /> <img width="3926" height="5889" width_o="3926" height_o="5889" data-src="https://freight.cargo.site/t/original/i/c33e6fd2545762ee2486e339ffc602a552235b5a77bd6d01ad0656fb46c0094b/Guthrie_Barn_2487.jpg" data-mid="238083667" border="0" src="https://freight.cargo.site/w/1000/i/c33e6fd2545762ee2486e339ffc602a552235b5a77bd6d01ad0656fb46c0094b/Guthrie_Barn_2487.jpg" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/bafafbb69cdd7e54e69af7fecb0c63a65a447538fe4fa1e2ab858593c1b11e37/TECOVAS-BRIANCHORSKI-WEB-14.jpg" data-mid="238083773" border="0" src="https://freight.cargo.site/w/800/i/bafafbb69cdd7e54e69af7fecb0c63a65a447538fe4fa1e2ab858593c1b11e37/TECOVAS-BRIANCHORSKI-WEB-14.jpg" /> <img width="4900" height="1500" width_o="4900" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5920156878ae14bc9939257d6160138f50f0d6b955fcece710e0fc0ae2b049f4/Tecovas_OOH-Board_3.jpg" data-mid="238083776" border="0" src="https://freight.cargo.site/w/1000/i/5920156878ae14bc9939257d6160138f50f0d6b955fcece710e0fc0ae2b049f4/Tecovas_OOH-Board_3.jpg" /> https://howdycraig.com/BMW Tue, 03 Dec 2019 16:07:25 +0000 howdycraig https://howdycraig.com/BMW BMWI led the visual design for BMW’s global brand relaunch, spanning print media, digital advertising, website, dealer communications, experiential events, and auto shows. Following a successful North American launch, I guided the development and rollout of unified design guidelines for Europe, ensuring a cohesive and premium brand expression across markets. <img width="3600" height="2006" width_o="3600" height_o="2006" data-src="https://freight.cargo.site/t/original/i/ad7ec014fbab3334577fa034da17ff88f912a645d0dec746bc150443952b973c/BMWprint1.jpg" data-mid="55911798" border="0" src="https://freight.cargo.site/w/1000/i/ad7ec014fbab3334577fa034da17ff88f912a645d0dec746bc150443952b973c/BMWprint1.jpg" /> <img width="3600" height="2257" width_o="3600" height_o="2257" data-src="https://freight.cargo.site/t/original/i/502c2376511af07185011f8ed7e9cdb9a990838aab0304a9fdf5aaf15f945021/BMWprint2.jpg" data-mid="55911770" border="0" src="https://freight.cargo.site/w/1000/i/502c2376511af07185011f8ed7e9cdb9a990838aab0304a9fdf5aaf15f945021/BMWprint2.jpg" /> <img width="3600" height="2257" width_o="3600" height_o="2257" data-src="https://freight.cargo.site/t/original/i/dd2f5c45bf175c3a4ffb1a84b13ed637bb835736a6cf7cd756a5b91f287f5bb1/BMWprint3.jpg" data-mid="55911771" border="0" src="https://freight.cargo.site/w/1000/i/dd2f5c45bf175c3a4ffb1a84b13ed637bb835736a6cf7cd756a5b91f287f5bb1/BMWprint3.jpg" /> <img width="3932" height="2569" width_o="3932" height_o="2569" data-src="https://freight.cargo.site/t/original/i/b281f1ca50c2d05ce0801873bb1e530b88cc4b87f08b5425c93efe8e68d7cb39/BMWprint5.jpg" data-mid="55911773" border="0" src="https://freight.cargo.site/w/1000/i/b281f1ca50c2d05ce0801873bb1e530b88cc4b87f08b5425c93efe8e68d7cb39/BMWprint5.jpg" /> <img width="3929" height="2566" width_o="3929" height_o="2566" data-src="https://freight.cargo.site/t/original/i/a1b068e97dba0fa770fad3fb1eb9ad707647c7fa9a768447bc8240a560837bc4/BMWprint6.jpg" data-mid="55911774" border="0" src="https://freight.cargo.site/w/1000/i/a1b068e97dba0fa770fad3fb1eb9ad707647c7fa9a768447bc8240a560837bc4/BMWprint6.jpg" /> <img width="3911" height="2548" width_o="3911" height_o="2548" data-src="https://freight.cargo.site/t/original/i/c3711f8cd370547b9457c4272d6031de35cd6a3e75a691ffd3fdafecb9e1afbb/BMWprint4.jpg" data-mid="55911772" border="0" src="https://freight.cargo.site/w/1000/i/c3711f8cd370547b9457c4272d6031de35cd6a3e75a691ffd3fdafecb9e1afbb/BMWprint4.jpg" /> <img width="1403" height="1199" width_o="1403" height_o="1199" data-src="https://freight.cargo.site/t/original/i/76649f71422082c305fb4f07bdaaca61e20cdbc1d1132aaffa0f1065e652eb23/M-webpage2.jpg" data-mid="55911796" border="0" src="https://freight.cargo.site/w/1000/i/76649f71422082c305fb4f07bdaaca61e20cdbc1d1132aaffa0f1065e652eb23/M-webpage2.jpg" /> <img width="1403" height="1296" width_o="1403" height_o="1296" data-src="https://freight.cargo.site/t/original/i/bdb725f104bf1d0d98570f77ec4c29c95ac699a81ea6f91456982eb2efed3cef/M-webpage1.jpg" data-mid="55911795" border="0" src="https://freight.cargo.site/w/1000/i/bdb725f104bf1d0d98570f77ec4c29c95ac699a81ea6f91456982eb2efed3cef/M-webpage1.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/9c8a60609ba7a906ee7541fe193ac53afe922b450ceac1dda1a38656af98c3b8/bmw-3c-launch_905.jpg" data-mid="55911793" border="0" data-scale="78" src="https://freight.cargo.site/w/905/i/9c8a60609ba7a906ee7541fe193ac53afe922b450ceac1dda1a38656af98c3b8/bmw-3c-launch_905.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fd79455b0793e6a1075cb2ca72dbc6a206090e08e3f6c347c50e0fee2860ca6/Concept-A-2.jpg" data-mid="55911781" border="0" src="https://freight.cargo.site/w/1000/i/3fd79455b0793e6a1075cb2ca72dbc6a206090e08e3f6c347c50e0fee2860ca6/Concept-A-2.jpg" /> <img width="807" height="603" width_o="807" height_o="603" data-src="https://freight.cargo.site/t/original/i/b686a6206da8281ea7e1dcb859ced554c5acc490f96e3c0bc49b59d29b6894e5/bmw_autoshow.jpg" data-mid="55911788" border="0" src="https://freight.cargo.site/w/807/i/b686a6206da8281ea7e1dcb859ced554c5acc490f96e3c0bc49b59d29b6894e5/bmw_autoshow.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44198a9be0e49e0206b57ee28a9211729038f3ce6df35310a3b40e6eac7dc066/Concept-A-1.jpg" data-mid="55911780" border="0" src="https://freight.cargo.site/w/1000/i/44198a9be0e49e0206b57ee28a9211729038f3ce6df35310a3b40e6eac7dc066/Concept-A-1.jpg" /> <img width="2744" height="1930" width_o="2744" height_o="1930" data-src="https://freight.cargo.site/t/original/i/fe746b0e5f07c2e9bb22c29d00c06a423a339d6e5698fd4e56d319d22474048b/sinage1.jpg" data-mid="55911804" border="0" src="https://freight.cargo.site/w/1000/i/fe746b0e5f07c2e9bb22c29d00c06a423a339d6e5698fd4e56d319d22474048b/sinage1.jpg" /> <img width="449" height="601" width_o="449" height_o="601" data-src="https://freight.cargo.site/t/original/i/cfbdbf9f98e90b05638201c0f935f6e0443e4d0313778bd06aa4b77eba4ce7b2/bmw_autoshow2.jpg" data-mid="55911789" border="0" src="https://freight.cargo.site/w/449/i/cfbdbf9f98e90b05638201c0f935f6e0443e4d0313778bd06aa4b77eba4ce7b2/bmw_autoshow2.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/ef892bbd1fb081a56fbaefe8d4f5e0d7332c5d5cb24dd117c184c72b73cd2465/bmw_history-museum.jpg" data-mid="55911790" border="0" src="https://freight.cargo.site/w/905/i/ef892bbd1fb081a56fbaefe8d4f5e0d7332c5d5cb24dd117c184c72b73cd2465/bmw_history-museum.jpg" /> <img width="2288" height="1712" width_o="2288" height_o="1712" data-src="https://freight.cargo.site/t/original/i/79448f46413ef12c884e2ba844d3529e8a83ae3d0baae34f1f6f9a3ce9ca7b81/IMGP0570.JPG" data-mid="55911791" border="0" src="https://freight.cargo.site/w/1000/i/79448f46413ef12c884e2ba844d3529e8a83ae3d0baae34f1f6f9a3ce9ca7b81/IMGP0570.JPG" /> <img width="940" height="519" width_o="940" height_o="519" data-src="https://freight.cargo.site/t/original/i/b46cbd883de8b8716b2bc003c9aff59b4ada1275c7097cd4a746d16bc7d72546/performance-livery-photo.jpg" data-mid="55911777" border="0" data-scale="81" src="https://freight.cargo.site/w/940/i/b46cbd883de8b8716b2bc003c9aff59b4ada1275c7097cd4a746d16bc7d72546/performance-livery-photo.jpg" /> <img width="4813" height="2829" width_o="4813" height_o="2829" data-src="https://freight.cargo.site/t/original/i/5448d46806aca5d73c3e706d460b46fafb5c7dad55f1036e73a046f59feef8b5/perfomancelivery-copy.jpg" data-mid="55911776" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/5448d46806aca5d73c3e706d460b46fafb5c7dad55f1036e73a046f59feef8b5/perfomancelivery-copy.jpg" /> <img width="2836" height="1027" width_o="2836" height_o="1027" data-src="https://freight.cargo.site/t/original/i/8591bec48e4dbbe4f5bc103bb6029267e0c69281917b194a6fb697603b556ce4/heritagewall1.jpg" data-mid="55911782" border="0" src="https://freight.cargo.site/w/1000/i/8591bec48e4dbbe4f5bc103bb6029267e0c69281917b194a6fb697603b556ce4/heritagewall1.jpg" /> <img width="2836" height="1027" width_o="2836" height_o="1027" data-src="https://freight.cargo.site/t/original/i/f48cfc0b8376ea0e3436c2843f7c0b5d2e91bd1736767feef4321ceca2b09016/heritagewall2.jpg" data-mid="55911783" border="0" src="https://freight.cargo.site/w/1000/i/f48cfc0b8376ea0e3436c2843f7c0b5d2e91bd1736767feef4321ceca2b09016/heritagewall2.jpg" /> <img width="3507" height="2479" width_o="3507" height_o="2479" data-src="https://freight.cargo.site/t/original/i/fa0ad6bcc74c738b4b42f38856bcc4a828a80c88e2f7134e455997729f4cf770/bmwmotorbrandguide.jpg" data-mid="55911775" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/fa0ad6bcc74c738b4b42f38856bcc4a828a80c88e2f7134e455997729f4cf770/bmwmotorbrandguide.jpg" /> <img width="3508" height="2479" width_o="3508" height_o="2479" data-src="https://freight.cargo.site/t/original/i/07fd1d89926625d3847811c5ee1f926393784b9564e2dfc4aa4b81d5262a271c/bmwgolfbrandguide.jpg" data-mid="55911802" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/07fd1d89926625d3847811c5ee1f926393784b9564e2dfc4aa4b81d5262a271c/bmwgolfbrandguide.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/218af7bafaa4305a27d15eea70b98c35e6c9e918f03f14adc718742ef531b998/history-tent1.jpg" data-mid="55911784" border="0" src="https://freight.cargo.site/w/905/i/218af7bafaa4305a27d15eea70b98c35e6c9e918f03f14adc718742ef531b998/history-tent1.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/d61036eff712ca64ceb200602558193ea1108ad083911ec317a84ff61b9b7cab/history-tent2.jpg" data-mid="55911785" border="0" src="https://freight.cargo.site/w/905/i/d61036eff712ca64ceb200602558193ea1108ad083911ec317a84ff61b9b7cab/history-tent2.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/c992f994e7eb971457c3e9e92c39bba1e83195f469b376c9394483e3639651ba/history-tent4.jpg" data-mid="55911786" border="0" src="https://freight.cargo.site/w/905/i/c992f994e7eb971457c3e9e92c39bba1e83195f469b376c9394483e3639651ba/history-tent4.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/dadf3083d13ad544d435e5420d972adefeadeddac07f54792eb931a241efd28c/history-tent5.jpg" data-mid="55911787" border="0" src="https://freight.cargo.site/w/905/i/dadf3083d13ad544d435e5420d972adefeadeddac07f54792eb931a241efd28c/history-tent5.jpg" /> https://howdycraig.com/TEXAS Tue, 03 Dec 2019 21:48:04 +0000 howdycraig https://howdycraig.com/TEXAS THE UNIVERSITY OF TEXASVisual lead for the University of Texas rebrand—defining core values and a design system inspired by the campus’s Southwestern Art Deco architecture. The work was memorialized in a limited-edition poster series and book, celebrating the university’s heritage while positioning it for the future. <img width="905" height="1278" width_o="905" height_o="1278" data-src="https://freight.cargo.site/t/original/i/7c435ce00a608c2e1f6d5a7152badf78a61fbb95ae540ab166a7fa4ec17045bf/Leadership.jpg" data-mid="56585783" border="0" src="https://freight.cargo.site/w/905/i/7c435ce00a608c2e1f6d5a7152badf78a61fbb95ae540ab166a7fa4ec17045bf/Leadership.jpg" /> <img width="905" height="1278" width_o="905" height_o="1278" data-src="https://freight.cargo.site/t/original/i/1314dcacdcd3050c3ed6e9f75989e9cb6e9d063ff735c2cb3f6e501165c27ab7/freedom2.jpg" data-mid="56585782" border="0" src="https://freight.cargo.site/w/905/i/1314dcacdcd3050c3ed6e9f75989e9cb6e9d063ff735c2cb3f6e501165c27ab7/freedom2.jpg" /> <img width="905" height="1278" width_o="905" height_o="1278" data-src="https://freight.cargo.site/t/original/i/6be2e1fa24fcf9f04aafb23b9f52bb8a66dd6359044cfe6d1f412e091d9b5471/responsibility.jpg" data-mid="56585785" border="0" src="https://freight.cargo.site/w/905/i/6be2e1fa24fcf9f04aafb23b9f52bb8a66dd6359044cfe6d1f412e091d9b5471/responsibility.jpg" /> <img width="905" height="1278" width_o="905" height_o="1278" data-src="https://freight.cargo.site/t/original/i/ffddf360ef0e1087703f44ec9ffcb3bbd56e982b358d8c6a38dab6dfa3c3703c/discovery.jpg" data-mid="56585781" border="0" src="https://freight.cargo.site/w/905/i/ffddf360ef0e1087703f44ec9ffcb3bbd56e982b358d8c6a38dab6dfa3c3703c/discovery.jpg" /> <img width="905" height="1278" width_o="905" height_o="1278" data-src="https://freight.cargo.site/t/original/i/ef06d52f5177e1f73fae43443d4619d6bef720e63c712a40f6f6f76972dbee41/learning.jpg" data-mid="56585784" border="0" src="https://freight.cargo.site/w/905/i/ef06d52f5177e1f73fae43443d4619d6bef720e63c712a40f6f6f76972dbee41/learning.jpg" /> <img width="2952" height="2688" width_o="2952" height_o="2688" data-src="https://freight.cargo.site/t/original/i/d1d4ad31531ff19970c8500c5660ad9fba19f722bc7efc9deb7ad7f0eca96400/ut-book.jpg" data-mid="56586284" border="0" src="https://freight.cargo.site/w/1000/i/d1d4ad31531ff19970c8500c5660ad9fba19f722bc7efc9deb7ad7f0eca96400/ut-book.jpg" /> https://howdycraig.com/HARLEY Tue, 03 Dec 2019 16:07:21 +0000 howdycraig https://howdycraig.com/HARLEY HARLEY-DAVIDSONFor Harley-Davidson, I cast real riders—not actors—to create an authentic campaign that broke the “old biker” stereotype and showcased the true diversity of Harley owners through genuine storytelling. <img width="1920" height="1042" width_o="1920" height_o="1042" data-src="https://freight.cargo.site/t/original/i/cb8a019b485de601687d8a5c4bc14ed134f76061482d322cec263946e00df5af/Harley-web.jpg" data-mid="56587479" border="0" src="https://freight.cargo.site/w/1000/i/cb8a019b485de601687d8a5c4bc14ed134f76061482d322cec263946e00df5af/Harley-web.jpg" /> https://howdycraig.com/FIAT Tue, 03 Dec 2019 16:07:22 +0000 howdycraig https://howdycraig.com/FIAT FIATI led the visual creative charge for Fiat’s return to North America, beginning with the brand manifesto. To reintroduce the marque and launch the new 500 models, I designed high-performance coffee-table art books that were distributed to every dealer studio—setting the tone for Fiat’s brand revival and reconnecting drivers with its iconic heritage. <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/a8af441f5803c1ce98f42db9d83938b9e15e7b52e15c592550c320189baffc66/fiat-book1.jpg" data-mid="55911696" border="0" src="https://freight.cargo.site/w/905/i/a8af441f5803c1ce98f42db9d83938b9e15e7b52e15c592550c320189baffc66/fiat-book1.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/97f9922c12d928694f238f06821a8103ead522d39d9265e3b1f207f39f0f3fa8/fiat-book3.jpg" data-mid="55911698" border="0" src="https://freight.cargo.site/w/905/i/97f9922c12d928694f238f06821a8103ead522d39d9265e3b1f207f39f0f3fa8/fiat-book3.jpg" /> <img width="905" height="382" width_o="905" height_o="382" data-src="https://freight.cargo.site/t/original/i/58109f3a63988096bf225711091b2e977d3ab235ab014042b7cb72fce62ba2e6/FIATz.jpg" data-mid="55911704" border="0" src="https://freight.cargo.site/w/905/i/58109f3a63988096bf225711091b2e977d3ab235ab014042b7cb72fce62ba2e6/FIATz.jpg" /><img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/b20987c3e34edff636beb121034e5289163b1fcf614482768ff98e8e6d5b2592/fiat-book4.jpg" data-mid="55911699" border="0" src="https://freight.cargo.site/w/905/i/b20987c3e34edff636beb121034e5289163b1fcf614482768ff98e8e6d5b2592/fiat-book4.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/d84eece5bebae2d57a4e641f174350729357e7ae190b15e573ddfb6bbf0b7707/fiat-book-mod1.jpg" data-mid="55911693" border="0" src="https://freight.cargo.site/w/905/i/d84eece5bebae2d57a4e641f174350729357e7ae190b15e573ddfb6bbf0b7707/fiat-book-mod1.jpg" /> <img width="905" height="603" width_o="905" height_o="603" data-src="https://freight.cargo.site/t/original/i/e17fe8b4a6086bb3ca9ec06ef51fe9081fa13bf25c95bbfc3bc03da0d0b75a19/fiat-book2.jpg" data-mid="55911697" border="0" src="https://freight.cargo.site/w/905/i/e17fe8b4a6086bb3ca9ec06ef51fe9081fa13bf25c95bbfc3bc03da0d0b75a19/fiat-book2.jpg" /> https://howdycraig.com/YETI Tue, 03 Dec 2019 16:07:22 +0000 howdycraig https://howdycraig.com/YETI YETII co-directed a viral video campaign with YETI that pushed the brand’s legendary durability to the extreme. Through over-the-top challenges and entertaining storytelling, we created shareable content that showcased YETI as the toughest cooler on earth—captivating audiences online and in the flagship Austin store. <img width="3609" height="4833" width_o="3609" height_o="4833" data-src="https://freight.cargo.site/t/original/i/9ccdb2a001aa256837f26a9fa5064f541fe15427cb113d2e30348cbb9ea8b212/IMG_0012.jpg" data-mid="56754036" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/9ccdb2a001aa256837f26a9fa5064f541fe15427cb113d2e30348cbb9ea8b212/IMG_0012.jpg" /> <img width="3483" height="5093" width_o="3483" height_o="5093" data-src="https://freight.cargo.site/t/original/i/d012f49d12bcaf37bf3c507fd96c00a5e5fd68e37b2da05665e506c880b01d99/IMG_0010.jpg" data-mid="56754034" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/d012f49d12bcaf37bf3c507fd96c00a5e5fd68e37b2da05665e506c880b01d99/IMG_0010.jpg" />