FIATI led the visual creative charge for Fiat’s return to North America, beginning with the brand manifesto. To reintroduce the marque and launch the new 500 models, I designed high-performance coffee-table art books that were distributed to every dealer studio—setting the tone for Fiat’s brand revival and reconnecting drivers with its iconic heritage.
I led the visual creative charge for Fiat’s return to North America, beginning with the brand manifesto. To reintroduce the marque and launch the new 500 models, I designed high-performance coffee-table art books that were distributed to every dealer studio—setting the tone for Fiat’s brand revival and reconnecting drivers with its iconic heritage.
