512.297.3304
craigdenham@gmail.com
craigdenham@gmail.com
An award-winning Creative, Art, and Design Director, I bring over 25 years of experience shaping premium brands through storytelling, design, and strategic leadership. For the past 5 years, I’ve led the visual brand evolution at Tecovas—guiding the transformation from a footwear-only company to a complete lifestyle brand, while building and mentoring a team of art directors, designers, and production artists. My expertise spans art direction, photography, integrated campaigns, retail environments, packaging, and digital experiences—all driven by a belief that the most powerful design creates lasting emotional connections with customers.
Before Tecovas, I founded and ran a creative studio where I delivered integrated campaigns, commercials, and experiential activations for clients including U.S. Air Force, Harley-Davidson, Fiat, Popeyes, Lone Star Beer, Whole Foods, VRBO, and Dell. For ad agencies, I have developed design systems and integrated campaigns for BMW, Land Rover, Southwest Airlines, Chili’s, Chevrolet, and Sweet Leaf Tea.
My work has been recognized nationally and internationally, with honors from Cannes Lions, the Effie Awards, Communication Arts, National ADDYs, and the New York Art Directors Club, as well as screenings at the SXSW Film Festival and features in Art of the Title. My family and I are Austin based, and in my free time I contribute to feature films, with credits listed on IMDB.
Before Tecovas, I founded and ran a creative studio where I delivered integrated campaigns, commercials, and experiential activations for clients including U.S. Air Force, Harley-Davidson, Fiat, Popeyes, Lone Star Beer, Whole Foods, VRBO, and Dell. For ad agencies, I have developed design systems and integrated campaigns for BMW, Land Rover, Southwest Airlines, Chili’s, Chevrolet, and Sweet Leaf Tea.
My work has been recognized nationally and internationally, with honors from Cannes Lions, the Effie Awards, Communication Arts, National ADDYs, and the New York Art Directors Club, as well as screenings at the SXSW Film Festival and features in Art of the Title. My family and I are Austin based, and in my free time I contribute to feature films, with credits listed on IMDB.
TECOVAS
Senior Director Brand Design
CURIOSITY SHOPPE
Creative Director, Partner
SANDERS WINGO
Director of Visual Branding
GSD&M
Design Director
Senior Director Brand Design
CURIOSITY SHOPPE
Creative Director, Partner
SANDERS WINGO
Director of Visual Branding
GSD&M
Design Director