When Land Rover set its sights on expanding in North America, I led the visual design and brand art direction for national print and digital campaigns that introduced the brand to a broader audience. I also directed the redesign of the North American Land Rover website, ensuring a premium digital experience aligned with the brand’s heritage of adventure and sophistication. Beyond consumer-facing campaigns, I developed dealer communications including wall posters and new model brochures—creating a consistent, elevated brand presence across every touchpoint.